沐浴康养 豫见未来

2027第八届中国（郑州）国际沐浴供应链博览会暨第二届沐浴足浴行业高峰论坛

乘着“健康中国2030”国家战略东风，国民康养消费需求持续升级，沐浴足浴行业已全面迈入合规化、康养化、数字化的高质量转型新时代。

Riding on the national strategy of “Healthy China 2030”, residents’ health and wellness consumption demands continue to upgrade. The bathing and foot bath industry has fully entered a new era of high-quality transformation featuring compliance, healthcare orientation and digitalization.

经过多年行业整顿、业态革新与模式迭代，行业发展日趋规范化，下沉市场、青年休闲、银发康养三大消费赛道全面爆发，万亿级产业蓝海加速成型，行业亟需大型专业化、全链条、高精准的商贸对接与赋能平台。

After years of industrial rectification, business innovation and model iteration, the industry has become increasingly standardized. The sinking market, youth leisure consumption and silver-haired wellness sectors are booming rapidly, forming a trillion-dollar blue ocean market. The industry urgently needs a large-scale, professional and full-chain platform for trade docking and industrial empowerment.

中原为华夏足浴养生文化发源地，郑州坐拥全国核心交通枢纽区位优势，辐射华中、华北、西北四亿消费人口，是中部沐浴康养产业发展的核心腹地与流量枢纽。

The Central Plains is the birthplace of Chinese foot bath and health preservation culture. As a core national transportation hub, Zhengzhou radiates over 400 million consumers in Central, North and Northwest China, serving as the core engine and traffic hub for the central China bathing and wellness industry.

承袭七届展会成功沉淀、十万级行业精准资源积累，2027第八届中国（郑州）国际沐浴供应链博览会暨第二届沐浴足浴行业高峰论坛（CBSE中原沐浴展） 重磅定档，以沐浴康养 豫见未来为全新年度主题。

Based on seven successful sessions and hundreds of thousands of precise industrial resources, the 8th China (Zhengzhou) International Bath Supply Chain Expo 2027 & the 2nd National Bath & Foot Bath Industry Summit Forum (CBSE Central Plains Bath Expo) is officially scheduled, with the annual theme of Bathing & Wellness, Meet the Future in Henan.

展会定于2027年4月20日—22日，在郑州中原国际博览中心全馆盛大举办（A1/A2/A3/A4室内馆、室外B1/B2展区），规模再度升级，领跑中部沐浴康养全产业链展会。

The grand event will take place from April 20 to 22, 2027, at Zhongyuan International Expo Center (Indoor Hall A1/A2/A3/A4 & Outdoor Zone B1/B2). With upgraded exhibition scale, it will lead the development of the full-chain bathing and wellness exhibition industry in central China.

本届展会由中沐（重庆）会展服务有限公司、河南沐浴足浴健康专业委员会联合主办，郑州中沐汇展览有限公司全程承办，立足中原、辐射全国、链接全产业链，打造中部规格最高、规模最大、专业性最强的沐浴康养行业年度盛会。

Co-hosted by Zhongmu (Chongqing) Exhibition Service Co., Ltd. and Henan Bath & Foot Bath Health Professional Committee, and fully undertaken by Zhengzhou Zhongmuhui Exhibition Co., Ltd., the expo builds the most high-standard, largest-scale and most professional annual summit for the bathing and wellness industry in central China, radiating the whole country and connecting the entire industrial chain.

本届展会总展览面积30000㎡，汇聚350+家全产业链头部展商，预计接待15000+人次专业采购观众、3000+位行业大咖与会代表，构建产品展示、精准采购、品牌赋能、技术迭代、资源签约、产业研学六位一体的顶级产业平台。

Covering an exhibition area of 30,000 square meters, the expo gathers more than 350 leading full-chain exhibitors and is expected to receive over 15,000 professional buyers and 3,000 industry elites. It builds a top industrial platform integrating product display, precise procurement, brand empowerment, technological upgrading, resource cooperation and industrial learning.

从行业数据来看，2026年全国沐浴足浴行业市场规模已突破7300亿元，线上引流渗透率达45%；行业预计2030年迈入万亿市场规模，年均增速稳定在5.5%–7%。

Industry data shows that the national bathing and foot bath market scale exceeded 730 billion RMB in 2026, with an online customer acquisition penetration rate of 45%. The industry is expected to reach a trillion-dollar market scale by 2030, maintaining an annual growth rate of 5.5%–7%.

细分赛道增长势能强劲，2027年洗浴智能设备市场规模达180亿元，养生耗材年度采购额超620亿元，门店数字化运营服务市场增速高达23%以上，全产业链迎来爆发式增长窗口期。

Segmented tracks show strong growth momentum. In 2027, the intelligent bathing equipment market will reach 18 billion RMB, the annual procurement volume of wellness consumables will exceed 62 billion RMB, and the growth rate of digital store operation services will exceed 23%, ushering in an explosive growth window for the whole industrial chain.

为全方位赋能产业升级，大会同期重磅推出十大主题重磅活动，涵盖行业高峰论坛、全产业链精准采购对接、品牌招商路演、数字化转型、汤泉工程技术、中医药康养、技师竞技、行业颁奖、合规风控、银发康养十大核心板块。

To fully empower industrial upgrading, the expo launches ten high-end concurrent activities, covering industry summit forums, full-chain precise procurement docking, brand investment roadshows, digital transformation, spa engineering technology, TCM health preservation, technician skill competitions, industry awards, compliance risk control and silver-haired wellness economy.

活动持续聚焦门店经营真实痛点，从政策合规、技术升级、数字化获客、装修工程、人才培养、盈利增长、新赛道掘金多维度，为全国从业者提供实战、落地、高效的一站式赋能解决方案。

Focusing on real operational pain points, the activities provide practical, implementable and efficient one-stop solutions for practitioners in terms of policy compliance, technological upgrading, digital customer acquisition, engineering decoration, talent training, profit growth and emerging track development.

展会展品覆盖沐浴智能设备、养生耗材药浴、数字化系统运营、汤泉工程设计、中医康养技术、连锁品牌加盟、安全合规配套七大核心展区，实现全品类、全覆盖、全链条展示交易。

Exhibition scope covers seven core sectors: intelligent bathing equipment, wellness consumables & herbal bath products, digital operation systems, spa engineering & design, TCM wellness technologies, chain brand franchising, and safety & compliance supporting products, realizing full-category and full-chain exhibition and trade.

本次大会精准汇聚全国优质买家群体，包含终端门店投资人、工程装修商、渠道经销商、连锁集采高管、行业协会、康养投资商、技术服务商、产业机构八大专业观众矩阵，保障高效精准对接、高意向成交。

The expo assembles high-quality national buyers, including store investors, engineering contractors, distributors, chain procurement executives, industry associations, wellness investors, technical service providers and industrial institutions, ensuring precise docking and high-intent transactions.

依托中原核心区位、庞大下沉市场、七届展会品牌积淀、全域媒体推广、全链条活动赋能、精准买家邀约六大核心优势，本届CBSE中原沐浴展将持续打通产销壁垒、降低企业获客成本、加速品牌渠道下沉、助力企业抢占万亿康养风口。

With six core advantages including superior central China location, huge sinking market, seven-year brand accumulation, all-dimensional media promotion, full-chain activity empowerment and precise buyer invitation, CBSE Central Plains Bath Expo continuously breaks industry barriers, reduces customer acquisition costs, accelerates brand channel expansion and helps enterprises seize the trillion-dollar wellness opportunity.

组委会搭建20万+精准行业数据库全域宣传体系，通过官网、新媒体矩阵、百家行业媒体、定向电话邀约、私域精准推送，实现展前、展中、展后全周期品牌曝光。同时为参展企业提供免费新闻发布、VIP买家邀约、电子推广素材、全周期流量扶持等专属权益。

The organizing committee builds an all-dimensional promotion system based on a 200,000+ precise industrial database. Through official websites, new media matrices, hundreds of industry media and targeted invitations, it provides full-cycle brand exposure before, during and after the exhibition. Meanwhile, free news release, VIP buyer invitation, electronic promotion materials and full-cycle traffic support are provided for all exhibitors.

目前展会展位、广告赞助、论坛冠名、演讲席位火热招募中，诚邀全国沐浴康养企业齐聚郑州，共拓中部千亿市场，沐浴康养，豫见未来！

Booth reservation, advertisement sponsorship, forum naming rights and speaker seats are now open for application. We sincerely invite nationwide bathing and wellness enterprises to gather in Zhengzhou, explore the huge central China market and Embrace Bathing Wellness, Discover the Future in Henan!

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